How we make money

Last updated: November 10, 2026

Stellar Home Weekly costs nothing to read. Somebody still has to pay for it, and you should know who. Here is the full list.

The short answer

We send readers to advertisers, and advertisers pay us for it. That is the business. The how-to articles and checklists are what bring readers here. The advertising is what pays for them.

Where the money comes from

1. Advertising in our email. Companies pay to put offers in front of our subscribers. Some messages carry an offer next to a home care article. Some messages are advertisements in full. The advertiser pays us for that.
2. Sponsored pages on the site. Some pages exist to show paid offers. One kind is a list of offers, for example ways to cut a household bill. Another kind is a quote form supplied by an advertiser, for example for insurance. Advertisers pay us for the readers these pages send them.
3. Commission links. Some links can earn us a commission if you buy or sign up after following them. Most links in our how-to articles go to safety agencies and makers' manuals, and those earn us nothing.

We do not charge readers, sell products or run a paid membership.

What money does not buy

• The how-to articles. Advertisers do not write them, review them or see them before they are published.
• The "hire a pro" call. When an article says a job is one for a licensed electrician, plumber or roofer, that is our editorial judgment. No one pays for it.
• Safety guidance. What we say about detectors, ladders, wiring and cleaning products follows the public safety sources we cite, not an advertiser's wishes.
• Your email address. We send the advertising ourselves. An advertiser gets your address only if you fill in its own form.

How to tell paid from unpaid

You should be able to tell paid from unpaid before you click. Here is how:

• In email: an advertisement is identified as one in the message.
• On a sponsored page: the whole page is advertising. It shows paid offers or an advertiser's quote form, not one of our guides.
• Beside a commission link: if an article carries one, a line near the link will say we may be paid.

If you find paid content here with no label, we made a mistake. Write to hello@contact.stellarhomeweekly.com and we will fix the page.

An ad is not a recommendation

An advertisement is the advertiser's claim, not ours. We have not tested the product, checked the company's license or confirmed the price. Before you take up an offer, do what you would do before hiring anyone to work on your house:

• Read the full terms, including what happens after any trial or introductory price
• Get more than one quote
• Check licenses, insurance and reviews yourself
• Read the consent wording on any form before you enter a phone number, because it decides who may call or text you

More detail

The Privacy Policy explains what sponsored pages can collect. The Terms of Use set out the rules for advertising and links.